Cambridge International AS and A Level Business 9609: Coursebook with CD-ROM Third Edition

Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher’s CD-ROM is also available.

FEATURES;

• Objectives set out the aims for each chapter.
• Key definitions enhance understanding of the concepts.
• Questions within each chapter help with practice and aid self assessment.
• Activities build key skills required by the assessment objectives – application, analysis and evaluation.
• Key concept feature integrates this new syllabus element with the text and highlights the links between different topics.
• Top tips offer handy advice, dos and don’ts and point out common errors.
• Case studies from around the world put the subject in the context of real business situations.
• Summary points at the end of each chapter consolidate learning.
• Exemplar examination questions help in familiarising with the style of questions encountered in exams, and assess understanding and skills to handle them.
• Extensive case study at the end of each unit offer thorough support for Paper 3 style questions.

Contents;

• Introduction
• Unit 1. Business and its Environment: 1. Enterprise
• 2. Business structure
• 3. Size of business
• 4. Business objectives
• 5. Stakeholders in a business
• 6. Business structure (A Level)
• 7. Size of business (A Level)
• 8. External influences on business activity (A Level)
• 9. External economic influences on business behaviour (A Level)
• Unit 2. People in Organisations: 10. Management and leadership
• 11. Motivation
• 12. Human resource management (HRM)
• 13. Further Human resource management (HRM) (A Level)
• 14. Organisation structure (A Level)
• 15. Business communication (A Level)
• Unit 3. Marketing: 16. What is marketing?
• 17. Market research
• 18. The marketing mix – product and price
• 19. The marketing mix – promotion and place
• 20. Marketing planning (A Level)
• 21. Globalisation and international marketing (A Level)
• Unit 4. Operations and Project Management: 22. The nature of operations
• 23. Operations planning
• 24. Inventory management
• 25. Capacity utilisation (A Level)
• 26. Lean production and quality management (A Level)
• 27. Project management (A Level)
• Unit 5. Finance and Accounting: 28. Business finance
• 29. Costs
• 30. Accounting fundamentals
• 31. Forecasting and managing cash flows
• 32. Costs (A Level)
• 33. Budgets (A Level)
• 34. Contents of published accounts (A Level)
• 35. Analysis of published accounts (A Level)
• 36. Investment appraisal (A Level)
• Unit 6. Strategic Management: 37. What is strategic management? (A Level)
• 38. Strategic analysis (A Level)
• 39. Strategic choice (A Level)
• 40. Strategic implementation (A Level)
• Unit 7: 41. Preparing for your examinations (A Level)
• Index.